The Medium Is the Message: Politics, Culture, and Visual Literacy

POL 1100 3 Quarter Hours
Course Level CPS - Undergraduate Quarter
Description Explores the interface between politics, culture, and visual literacy, with an emphasis on the theories of Marshall McLuhan. Visual literacy involves the analysis and deconstruction of visual images in the media, including film, visual art, and television. According to McLuhan, the form of communication is at least as important as the content. Indeed, for some purposes, the form is the content. Examines the role of advertising as a paradigm case of the power of visual images in everyday experience and considers the role of the corporate media in American life.


Students should refer to the CPS Prerequisite Table for course prerequisite and corequisite information.


Course Sections

There are no current sections scheduled for this course. Undergraduate course numbers changed beginning with the Fall 2016 term. Please make sure you are using the current course number.
Next Term Starts
  • Summer Graduate
    Jul 10, 2017 (4-, 6-, and 8-week classes)
    Aug 7, 2017 (4-week classes)
  • Fall Undergraduate
    Sep 4, 2017 (7.5- and 15-week classes)
    Oct 25, 2017 (7.5-week classes)
  • Fall Graduate
    Sep 18, 2017 (6- and 12-week classes)
    Oct 30, 2017 (6-week classes)

Academic Calendar

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