Business Strategy (Intensive)
(formerly Business Policy Intensive).
MGT4452 / 6 q.h.
This advanced course, combining the content of MGT 4450 and 4451 Business Strategy 1 and 2, is designed to be the capstone course in the BSBA degree program. Building on a solid foundation of business and liberal arts courses, this course examines the total management process – from planning to implementation – for executing competitive business strategy. The course covers the development of corporate objectives, plans, and policies, emphasizing the interaction between the enterprise and its environment. Students are challenged to develop the capacity to think strategically about a company, examining issues including current business position and strategy, long-term directions, and opportunities for gaining sustainable competitive advantage. In the second half, students will gain knowledge of the organizational and administrative methods for converting plans into achievements. Using case studies from profit and nonprofit enterprises of various types, the course explores concepts of strategic planning and implementation from the perspective of the general manager, with attention to top management functions, responsibilities, styles, values, and organizational relationships.
Prerequisites: completion of ACC 4103 Managerial Accounting, ENG 4380 Writing for the Professions 1, MTH 4111 College Algebra 2, IT 4114 Intro to PC Productivity Tools, FI 4301 Principles of Finance, FI 4302 Financial Management, HRM 4303 Leadership, and OM 4404 Service Operations Management.
Term: Winter
Dates: 1/5 to 3/28
Instructor: Staff
Campus: Online
Cost: $1806.00
Schedule:
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