Principles of Marketing

(formerly Introduction to Marketing)
MKT4301 / 3 q.h.

This course consists of lectures, readings, and small group discussions on the role of marketing in contemporary society, in the business enterprise, and in the nonprofit organization. Consideration is given to the planning, operations, and evaluation of marketing and promotional efforts necessary for the effective marketing of consumer and industrial products and services in both profit and nonprofit organizations.

Prerequisite: MGT 4101 Dynamics of Business 1.

Section 1
Key Number 04681

Term: Winter
Dates: 1/5 to 2/14
Instructor: Staff
Campus: Boston
Cost: $903.00
Schedule:
Wed 5:50-8:00, Location TBD

Blended course format. In-class session each week with additional online content.

Section 68
Key Number 04697

Term: Winter
Dates: 1/5 to 3/28
Instructor: Staff
Campus: Boston Financial District, 89 Broad Street
Cost: $903.00
Schedule:
Wed 5:30-7:30, Location TBD

Section 90
Key Number 04704

Term: Winter
Dates: 1/5 to 2/14
Instructor: Staff
Campus: Online
Cost: $903.00
Schedule: