Introduction to Public Relations
PR3100 / 3 q.h.
This course introduces students to the public relations profession. It approaches public relations as a management function. The course will cover public relations process models, writing, uses of new media, working with the press, brainstorming, critical thinking, the importance and influence of public opinion, and identifying and working with various target audiences within and outside of an organization. It emphasizes an integrated marketing approach which combines principles of marketing, advertising and public relations. The course will introduce students to legal and ethical issues in public relations and introduce problem-solving skills by looking at topical case studies. The goal is to give students an overview of the dynamics, skills, and motives of the profession.
Waiver option: Students who have taken an introductory public relations course at an accredited college or university in the past three years and received a B or higher can waive this requirement with approval of an SPCS adviser and the instructor. Students desiring to waive this requirement should supply a course description. Students who are granted permission to waive this course can select an additional elective.
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