Public Relations Issues and Ethics

Focuses on identifying and solving ethical issues faced by public relations practitioners. Useful ethical theories and reasoning models will be introduced. Designed to help students understand how the public relations professional helps an organization develop and maintain a social consciousness. Explores mission statements and how statements affect corporate culture. Focuses on the delicate balance between a public relations practitioner’s obligation to the organization, the employer, the profession, the public and to self. Case studies will be used to illustrate the impact of good and bad ethical decisions.

Prerequisite: PR 3100 Introduction to Public Relations, or equivalent.

This course is not offered at this time. Please check back after January 26, 2009.