Public Relations Process and Practice
PR3120 / 3 q.h.
This final course in the program puts theory and skills to practice. Enables students to work in a team to provide a public relations plan based on integrated marketing communications for an actual client. Desktop publishing skills will be taught so that students can visually present final work. Final work might include a PowerPoint presentation along with a portfolio of work, including the public relations plan, and collateral material such as a brochure, news release, press kit, and an advertisement.
Prerequisite: PR 3100 Introduction to Public Relations, or equivalent.
Term: Winter
Dates: 2/17 to 3/28
Instructor: Staff
Campus: Boston
Cost: $1497.00
Schedule:
Wed 5:50-9:50, Location TBD
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