Interactive Marketing Fundamentals

DGM 6285 4 Quarter Hours
Course Level CPS - Graduate
Description Introduces the exploration of messaging in current and evolving media outlets, the digital marketing mix, the growing promise of mobility, and the possibilities and pitfalls of marketing in social media. Marketing has been deeply challenged by the move from traditional to digital channels, as print and TV give way to Web sites and mobile devices as primary centers of information and entertainment. Explores Web analytics, in particular search engine marketing (SEM) and search engine optimization (SEO).


Students should refer to the CPS Prerequisite Table for course prerequisite and corequisite information.


Course Sections

There are no current sections scheduled for this course. Undergraduate course numbers changed beginning with the Fall 2016 term. Please make sure you are using the current course number.
Next Term Starts
  • Summer Graduate
    Jul 10, 2017 (4-, 6-, and 8-week classes)
    Aug 7, 2017 (4-week classes)
  • Fall Undergraduate
    Sep 4, 2017 (7.5- and 15-week classes)
    Oct 25, 2017 (7.5-week classes)
  • Fall Graduate
    Sep 18, 2017 (6- and 12-week classes)
    Oct 30, 2017 (6-week classes)

Academic Calendar

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