Professional Development
New Product Development Certificate
New product development is a key competitive capability for manufacturers worldwide. Yet many companies are unable to consistently launch new products on a timely basis. This program is designed to help participants improve their firm's new product development success rate. Firms that consistently release successful new products know how to organize, staff and manage their new product efforts.
This learning workshop focuses on improving the new product development processes for your firm. In today's highly competitive marketplace, getting the right products to market can have a measurable improvement on profits. You will learn what it takes to be successful at new product development, especially the concept around deep customer knowledge, successful development processes, innovation, and organizational practices. The content is perfect for those who want to learn about new product development and those who want to get certified as a New Product Development Professional (NPDP).
Note about the Product Development and Management Association:
The Product Development and Management Association (PDMA) is a non-profit organization dedicated to advancing the art, science, and business of product development. The PDMA NPDP certification confirms mastery of NPD principles and best practices, enabling better job performance and helping corporations identify those with knowledge and experience to move into a leadership position.
New for February 2007, New Product Development program will be available online. Please continue to check the website for up-to-date information.
New Product Development Course (evening):
Who Should Attend
- Product managers responsible for product life cycle management
- Engineering managers responsible for desinging new products
- Marketing managers responsible for developing market and product requirements
What You Will Learn
- How to measure the success of new product development efforts
- How to measure your new product development cycle time, and ways to shorten cycle time
- How to select and allocate people for best new product development results
- What practices and processes have been successful in improving new product development efforts
- How to get more and better customer input into your product development process
How You Will Benefit
- You will be able to measure your firm's performance against key industry parameters
- You will be able to compare your practices to other successful firms, and select improvements
- You will be able to focus on the critical performance measures for development projects
- You will learn practical tips from both successful and failed development efforts
- You will learn from colleagues in the new product development community
- You will gain a structure and framework for the new product development context
Prerequisites
At least two years of new product development experience in marketing, engineering, or product management.
Expectations
Students are expected to read, research, and prepare assignments for every class.
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